Digital technology & Print Production, Project 5: The 'New Look' logo I used in all three retail communications concepts

Digital Technology & Print Production, Project 5: The adverts I created for the 'New Look' brand

Here are the adverts I created using images from Google, and the new look logo. I used Photoshop to create this advert before it was placed onto location using In design.

Digital Technology & Print Production, Project 5: original locations of the final concepts

Here are the images I used as my location shots before I used Photoshop to replace the original advertisements, with my own for the 'New Look' brand.

Digital Technology & print production: Project 5. Story board & Final presentation board

This is my story board for project 5. This demonstrates the processes I took in order to reach my final set of three retail communication concepts, shown below. It demonstrates and explains the locations of the advertisements, the brand adverts, and the final concept showing how the public will interact with them.

Fashion Culture: Marketing and promotion plan for new Corso Como store.

This is a story board I have created, to demonstrate the marketing and communications plan for the new Corso Como store opening in Leeds in the summer of 2010. This is for A fashion culture assignment, however i took my ideas and inspiration from project 5 for digital proiduction.

Digital Technology & Print Production, Final photographs from 'All Saints' campaign- edited and enhanced in Photoshop

This is my favourite photograph out of all the campaign shots; I love the pose and elegance of the model. We as a group decided to replicate the pose used in a previous 'Mert and Marcus' campaign for Gucci; I think it's very effective at grabbing the viewer's attention. We also enhanced the colours of the clothes and accessories used, to really capture that 'Mert and Marcus' magic.

I love the attitude of the model in this photograph, the pose is very typical 'All Saints' style, and again, we enhanced the redness on the cage to match the intensity of the red in the models lips. We really had fun with the props in this photo shoot, I feel the cage worked really well with its grungy look, and the variety of poses we achieved using it.

 This is a very simple photograph. It is very typical 'All Saints' style to have a male model looking very casual and they are more often than not sat down. I therefore think it looks very similar to previous 'All Saints' campaign photographs.

The female model really made this campaign photo shoot work; she brought a certain grungy attitude and mysterious look to the photographs that brought them to life. This pose is great, I love the interaction between the two models and think it really works how there both looking directly into the camera even though there not positioned face on.

Again, this is a very simple pose, that really reflects All Saints brand identity as a casual, relaxed, and cool brand.

I love the diversity of this shot, both models look very relaxed but still bring that attitude and ‘coolness’ to the shot.

 This photograph is another one of my favourites. I love the soft colours, and think the pose works really well, the colours of the clothes and accessories used reflect a certain romantic look that I feel works really well for All Saints.

 

 

The last creations from Alexander McQueen: I love every single one of these garments, his collection is one big collaboration of Victorian, military and Grecian goddess style. He is magnificent and his talent will be gravely missed.