Tuesday, 6 April 2010

Digital Technology & Print Production, Final photographs from 'All Saints' campaign- edited and enhanced in Photoshop


This is my favourite photograph out of all the campaign shots; I love the pose and elegance of the model. We as a group decided to replicate the pose used in a previous 'Mert and Marcus' campaign for Gucci; I think it's very effective at grabbing the viewer's attention. We also enhanced the colours of the clothes and accessories used, to really capture that 'Mert and Marcus' magic.
I love the attitude of the model in this photograph, the pose is very typical 'All Saints' style, and again, we enhanced the redness on the cage to match the intensity of the red in the models lips. We really had fun with the props in this photo shoot, I feel the cage worked really well with its grungy look, and the variety of poses we achieved using it.
 This is a very simple photograph. It is very typical 'All Saints' style to have a male model looking very casual and they are more often than not sat down. I therefore think it looks very similar to previous 'All Saints' campaign photographs.
The female model really made this campaign photo shoot work; she brought a certain grungy attitude and mysterious look to the photographs that brought them to life. This pose is great, I love the interaction between the two models and think it really works how there both looking directly into the camera even though there not positioned face on.



Again, this is a very simple pose, that really reflects All Saints brand identity as a casual, relaxed, and cool brand.


 This photograph is another one of my favourites. I love the soft colours, and think the pose works really well, the colours of the clothes and accessories used reflect a certain romantic look that I feel works really well for All Saints.
 
 

No comments:

Post a Comment