Tuesday, 16 March 2010
Digital Technology & Print Production- Project 5- Rough ideas
For project 5 we are required to advertise and promote a chosen brand/store, in a place where it will be recognised by many people, and thus achieve the maximum amount of exposure and promotion for the brand. For our storyboards we are required to present three ideas of locations for the advertisements. I have chosen the brand; 'New Look' to promote, as my interests lie within fashion so this seemed like the obvious choice as opposed to B&Q and Comet. My ideas so far; i would like to advertise on a large billboard/poster in cities and big towns to achieve maximum exposure. I want the posters to be quirky and attention grabbing so i had the idea to photoshop the brand's logo, or a poster advertising the brand on a famous landmark/sculpture. Here are a few ideas i have been playing around with so far; The Statue of Liberty in New York, the Eiffel Tower in Paris, and the Leaning Tower of Pisa in Italy. I would then find a location that i want my billboard to appear in, take a photo of it, and photoshop my billboard onto the location to demonstrate how the advert would appear to the public.
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