Digital Technology & Print Production, Creative brief- Essential Elements

Here is a list of what a good 'Creative Brief' should include; I gathered this information from watching several clips from U-tube about how to create a perfect brief, from professionals who create briefs every day for paying clients.

A Creative Brief should include;

• Eye catching  design/layout
• It should inspire the people working with the brief
• The overall 'purpose' of the brief should be clearly stated
• Background on product/company
• Timeline
• Don’t leave too many questions open
• Use inspiring words (Delicious)
• Get to the point quickly
• Simplicity is the key- The brief should be easy to read
• Know your audience
• Define the tone of the company you are creating the brief for
• It should be clear what it is you are trying to achieve