Digital Technology & Print Production, Project 2: Design & Develop A Creative Brief- second attempt

Below are my second attempts at a creative brief, I felt the first set of briefs weren’t as fun or inspiring as I would like. The second sets of briefs are a lot more colourful and attract a bit more attention however they still retain their simplicity. The reason I wanted to keep my briefs simple was because these briefs are designed to be worked on by creative directors etc so the layout has to be easy to read and straight to the point and I feel that these briefs achieve that.

I chose to use pale pink writing and a pale pink design on the brief as it brings a certain ‘fun’ element to the brief, it also achieves an identity for the agency that has created the brief as it is very distinctive. The way in which I have set out the text demonstrates the simplicity I strove to achieve as it is easily read and there is a clear definition between each section. I decided to have the text in black as it is easily defined from the blank brief and also makes the demands and tasks of the client stand out.