Digital Technology & Print Production, Location of the photo shoot

Due to the natural look, neutral colours and casual style of All Saints clothes and previous campaigns, we decided to locate our photo shoot in a wood and near a canal, we want to take the photographs in daylight but when the whether is foggy, dull, misty and very grisly. The reason for this is that it ties in with the general style of All saints which is quite grungy, and with our incorporation of bold colours, props and quirky poses, i believe we will be able to achieve a very contrasting shot that will work really well if we manage to achieve the right balance. As we are shooting the campaign shots for the winter season, they will only appear in 'Dazed and Confused' magazine in the winter months, these being; December, January, February and March. Thus we need 4 final campaign photographs. Below are examples of the type of location we are aiming for, and the lighting we hope to achieve with the whether conditions on the day of shooting.